Lot 55: 1956/57 Correspondence from RCA Record Division to Colonel Parker Regarding (and Including) the Two Different Picture Sleeve Designs for Elvis Presley's "Don't Be Cruel" and "Hound Dog"

The Auction at Graceland

October 29, 2016
Memphis, TN, US

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Description:

Offered is correspondence to Colonel Parker from W.W. (Bill) Bullock on RCA letterhead relating to "Don't Be Cruel" and "Hound Dog." The single "Don't Be Cruel" was released in July 1956 with "Hound Dog" on the reverse. Both songs, recorded in July 1956, were immensely popular with fans: within just a few short weeks "Hound Dog" rose to number two on the Billboard pop charts, being topped by "Don't Be Cruel" reaching number one, where it remained for 11 weeks. The single (RCA 47-6604) sold so many copies that Elvis received five gold records at one time. Elvis performed "Hound Dog" on both The Milton Berle Show and The Steve Allen Show and "Don't Be Cruel" on all of his Ed Sullivan Show appearances. He remained on the charts with these two songs for 55 weeks, the biggest double-sided hit ever. 

This incredible collection includes the two RCA letters and both versions of the rare paper sleeves. The first letter, dated August 20, 1956, is addressed to Colonel T. A. Parker at the Hollywood-Knickerbocker Hotel and states, "Starting with this week, we are using the new sleeve. Notice DON'T BE CRUEL is the featured tune." This letter is signed "Bill," as is the second letter dated February 1, 1957, to Colonel Parker, which states, "My closest check, including overseas, EP sales, etc., DON'T BE CRUEL/HOUND DOG appears to be about 4,600,000. We have sold a total of about 7,000 in the last four days. It might make it and then again it might not. I was wondering if you had any suggestions for the type of award and does Elvis have any TV appearances coming up on which the presentation could be made? It seems a crime to make these awards and not get some publicity from it, particularly one that represents such an outstanding job." The post script at the bottom of this 1957 letter says, "I will have to admit that you and Mr. Sharky have nothing in common." 

This rare collection of two letters and the two sleeve exemplars that each display different lead titles captures an extraordinary moment in music history. The letters each measure 8 1/2 by 11 inches (21.59 x 27.94 cm), and the sleeves each measure 7 by 7 inches (17.78 x 17.78 cm). They are accompanied by a letter of authenticity from the 1999 Graceland Archives Auction (sold as lot A148) and a letter of authenticity from Graceland Authenticated.

Condition Report: The letters are slightly discolored from age and exhibit horizontal crease marks from folding and minor edge creasing; there is a slight tear on the upper right corner, two punch holes on left and four tiny ink marks on left edge of the 1957 letter, otherwise both are in excellent condition overall. The record sleeves each exhibit wear around the edges with only slight foxing on one and a small tear at the corner upper edge of the other, overall excellent condition.
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Accepted forms of payment: MasterCard, Money Order / Cashiers Check, Paypal, Personal Check, Visa, Wire Transfer
Shipping: Although shipping is the responsibility of the purchaser, we would recommend the following shippers to assist with arranging for packing and transport of any lots won in the auction. They are specialists in the field and can work directly with you to make full arrangements. They are happy to provide preliminary shipping estimates so please feel free to reach out to them directly.


UPS Store #0869
6025 Stage Road, Ste 42
Bartlett, TN 38134
T: (901) 385-8701
Contact: Robert Brown
store0869@theupsstore.com
www.theUPSStorelocal.com/0869

Lisa Fisher-Wood
Fine Arts Coordinator
Mallory Alexander International Logistics
4294 Swinnea Road, Memphis, TN 38118
LisaF@mallorygroup.com
Phone: Ofc) 901-370-4303 Cell) 901-493-6596.
www.mallorygroup.com

LR International Inc.
www.lrinternational.com
3720 River Road | Suite 300
Franklin Park, IL 60131 USA
T: 630-350-7100
F: 630-350-7101
Contact: Jerry Pohlman
jerryp@lrinternational.com

All items for this auction are located at Graceland Archives Warehouse in Memphis, TN. Auction A Circle, LLC does not ship. As a buyer, you are responsible for the pick up or shipment of the property you have purchased. As a courtesy, Auction A Circle, LLC has made arrangements with a variety of third party shippers to provide shipping quotes for buyers. Please note that shipping remains the responsibility of the buyer and it is highly recommended that you get quotes prior to the auction for large, fragile, or heavy items so you can consider the shipping costs before bidding. Under no circumstances will Auction A Circle, LLC be held responsible for items entrusted to a third party shipper. Purchaser agrees that packing and shipping is done at the purchaser's risk and that the purchaser will pay for all packing expenses, materials, carrier fees and insurance charges. Auction A Circle, LLC will have no liability for any loss or damage to shipped items. If any employee or agent of Auction A Circle, LLC is requested and agrees to pack or transport the merchandise, it is fully at the risk, responsibility and expense of the purchaser and Auction A Circle, LLC shall not be liable for any loss or damage that may be caused by such employee or agent. The purchase price and all fees must be paid in full before items will be released to the buyer or their agent.

Shipping small items by common carrier (UPS, FedEx, DHL, USPS): Auction A Circle, LLC has engaged shippers to pick up several times a week from Auction A Circle, LLC's facilities. Auction A Circle, LLC's recommended shippers for small items are LR International, Mallory Alexander International Logistics and UPS Store #0869. Once Auction A Circle, LLC received your payment and the completed shipping form authorizing the release of your property to the shipper, Auction A Circle, LLC will add your lot(s) to the list for the next pick up. You will receive a shipping quote for you approval within 48 hours after the shipper has picked up your lot(s). If for any reason the quote is unacceptable to you, your property will be returned to Auction A Circle, LLC so you can make alternate arrangements.

Shipping larger items by freight (e.g. furniture, bulky or odd shaped items, etc.): Auction A Circle, LLC can provide assistance in arranging for delivery by freight for items that exceed allowable dimensions or weight restrictions of UPS, Fed Ex and similar carriers. Depending on the location, Auction A Circle, LLC can recommend a variety of third party shippers. Auction A Circle, LLC is also happy to work with the freight company of your choosing. Please keep in mind that delivery of these types of items can be an expensive proposition and Auction A Circle, LLC urges you to consider this before bidding. Please remember that it is your responsibility to pay for all deliveries.
All property should be removed from the premises within 30 days unless prior arrangements have been made with Auction A Circle, LLC. Purchased items not picked up from the auction facility within 30 days of the auction will be assessed a storage and administrative fee of 1% per month of the total purchase price from the 30th day after the sale until its removal, and a minimum fee of 3% of the total purchase price for any property not removed within 90 days after the sale. Alternatively, for any property not removed within 180 days after the sale, the property may be resold without reserve and the proceeds remitted to the purchaser less all applicable charges, premiums and fees due and owing to Auction A Circle, LLC.
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Payment: Invoices will be emailed within 48 hours of the close of the auction. Payment for all winning bids must be settled within 15 days of sale, unless otherwise agreed upon in writing. Payment may be made by cash (In House Only), bank wire transfer, certified funds, credit card, check or PayPal. Auction A Circle, LLC reserves the right to require payment by bank wire transfer or certified funds. Where permitted by law, a convenience charge of 3.5% will be reflected in the final purchase price for the use of a credit card.
Shipping Terms: Although shipping is the responsibility of the purchaser, we would recommend the following shippers to assist with arranging for packing and transport of any lots won in the auction. They are specialists in the field and can work directly with you to make full arrangements. They are happy to provide preliminary shipping estimates so please feel free to reach out to them directly.


UPS Store #0869
6025 Stage Road, Ste 42
Bartlett, TN 38134
T: (901) 385-8701
Contact: Robert Brown
store0869@theupsstore.com
www.theUPSStorelocal.com/0869

Lisa Fisher-Wood
Fine Arts Coordinator
Mallory Alexander International Logistics
4294 Swinnea Road, Memphis, TN 38118
LisaF@mallorygroup.com
Phone: Ofc) 901-370-4303 Cell) 901-493-6596.
www.mallorygroup.com

LR International Inc.
www.lrinternational.com
3720 River Road | Suite 300
Franklin Park, IL 60131 USA
T: 630-350-7100
F: 630-350-7101
Contact: Jerry Pohlman
jerryp@lrinternational.com

All items for this auction are located at Graceland Archives Warehouse in Memphis, TN. Auction A Circle, LLC does not ship. As a buyer, you are responsible for the pick up or shipment of the property you have purchased. As a courtesy, Auction A Circle, LLC has made arrangements with a variety of third party shippers to provide shipping quotes for buyers. Please note that shipping remains the responsibility of the buyer and it is highly recommended that you get quotes prior to the auction for large, fragile, or heavy items so you can consider the shipping costs before bidding. Under no circumstances will Auction A Circle, LLC be held responsible for items entrusted to a third party shipper. Purchaser agrees that packing and shipping is done at the purchaser's risk and that the purchaser will pay for all packing expenses, materials, carrier fees and insurance charges. Auction A Circle, LLC will have no liability for any loss or damage to shipped items. If any employee or agent of Auction A Circle, LLC is requested and agrees to pack or transport the merchandise, it is fully at the risk, responsibility and expense of the purchaser and Auction A Circle, LLC shall not be liable for any loss or damage that may be caused by such employee or agent. The purchase price and all fees must be paid in full before items will be released to the buyer or their agent.

Shipping small items by common carrier (UPS, FedEx, DHL, USPS): Auction A Circle, LLC has engaged shippers to pick up several times a week from Auction A Circle, LLC's facilities. Auction A Circle, LLC's recommended shippers for small items are LR International, Mallory Alexander International Logistics and UPS Store #0869. Once Auction A Circle, LLC received your payment and the completed shipping form authorizing the release of your property to the shipper, Auction A Circle, LLC will add your lot(s) to the list for the next pick up. You will receive a shipping quote for you approval within 48 hours after the shipper has picked up your lot(s). If for any reason the quote is unacceptable to you, your property will be returned to Auction A Circle, LLC so you can make alternate arrangements.

Shipping larger items by freight (e.g. furniture, bulky or odd shaped items, etc.): Auction A Circle, LLC can provide assistance in arranging for delivery by freight for items that exceed allowable dimensions or weight restrictions of UPS, Fed Ex and similar carriers. Depending on the location, Auction A Circle, LLC can recommend a variety of third party shippers. Auction A Circle, LLC is also happy to work with the freight company of your choosing. Please keep in mind that delivery of these types of items can be an expensive proposition and Auction A Circle, LLC urges you to consider this before bidding. Please remember that it is your responsibility to pay for all deliveries.
All property should be removed from the premises within 30 days unless prior arrangements have been made with Auction A Circle, LLC. Purchased items not picked up from the auction facility within 30 days of the auction will be assessed a storage and administrative fee of 1% per month of the total purchase price from the 30th day after the sale until its removal, and a minimum fee of 3% of the total purchase price for any property not removed within 90 days after the sale. Alternatively, for any property not removed within 180 days after the sale, the property may be resold without reserve and the proceeds remitted to the purchaser less all applicable charges, premiums and fees due and owing to Auction A Circle, LLC.
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