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Lot 46: 1956 Rare Elvis Presley Original "Big Beat" Poster
29 October 2016
Memphis, TN, USALive Auction
In November of 1955, RCA bought Elvis' contract from Sun Records. Elvis was a budding star with an original beat and wow, how this gamble would pay off for RCA. Elvis' first studio album was released by RCA in March of 1956 and was the first rock and roll album to make the top of the Billboard charts, remaining at number 1 for 10 weeks. RCA promoted its newfound sensation as the "Young Man with the Big Beat" and this rare original poster produced by RCA features the cover of this million-selling album. Only three copies of this poster are known to exist. The poster touts the "New Orthophonic High Fidelity Album - Available on Long Play and 45EP" and utilizes bold black-and-white graphics with pops of bright pink lettering to catch the eyes of young fans. Little did RCA know that fateful day in 1955 that this young man with the big beat would create a revolution in the industry and change the face of music for generations. The framed poster measures 32 by 17 inches (81.28 x 43.18 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
Condition Report: The poster is in fantastic condition overall with two minor horizontal crease lines from folding and evince of tiny pin holes in corners.