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Lot 60: 1957 Loving You 30" x 40" Movie Poster - Starring Elvis Presley in His Second Film
29 October 2016
Memphis, TN, USALive Auction
Loving You presents the story of Deke Rivers, a delivery man vaulted into stardom by a publicist and older country-western star. The film was said to have been inspired in part by director and co-writer Hal Kanter witnessing Colonel Tom's escapades with Elvis on The Louisiana Hayride. Released by Paramount in July 1957 to box office success with even the movie soundtrack reaching platinum status. The offered 30" x 40" poster is printed on heavier paper stock, not unlike half-sheets and lobby cards. This heavy stock was often susceptible to creasing, but this artifact has escaped with few distresses. These larger posters were often produced in significantly fewer numbers than the normal one-sheets, because they were not ordered as frequently by theater owners. This example is an especially impressive survivor. The poster measures 40 by 30 inches (101.6 x 76.2 cm). Accompanied by a letter of authenticity from Graceland Authenticated.
Condition Report: The poster has been paper-backed and has benefited from minor color touches, especially in the red areas. There are minor areas of wrinkling along the top border, but no other discernible distresses in the artwork areas of the poster. Apparent Excellent to Mint condition.