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Lot 98: 1964 Viva Las Vegas Unusual Single-Color Movie Poster in Framed Display - Starring Elvis Presley and Ann-Margret
29 October 2016
Memphis, TN, USALive Auction
This film was anything but short on color, with both Elvis and Ann-Margret donning bright costumes throughout the film, which was set against the glittering, glitzy backdrop of Las Vegas. What distinguishes this interesting example from the rest of the film's promotional arsenal is its size and monochromatic color scheme. Single-color versions of U.S. one-sheets were often produced for film distribution in the military, but at this unusual size, the offering is more likely than not in the category known as "mini-posters." These were produced as giveaways and would have been left on the counter at theaters for moviegoers to take home. Either way, this poster is very unusual, with its stunning blue tones. The poster measures 24 by 19 inches (60.96 x 48.26 cm) and is framed to a size of 27 by 22 inches (68.58 x 55.88 cm). Accompanied by a letter of authenticity from Graceland Authenticated.
Condition Report: The poster is in excellent condition overall with only minor surface creasing and a horizontal crease at the center.