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29 October 2016, 15:00 CST
Memphis, TN, USALive Auction
Lot 128: 7-Foot Mylar ELVIS Banner by Flashbacks Used for the "Aloha from Hawaii" Press Conference - The Last Manufacturer's File Copy!(21 views)
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Estimate: $4,000 - $6,000
Description: One of only 40 produced, these banners were used at the Hilton Las Vegas shows in 1972 and can be seen in images of the press conference at the Hilton Hotel on September 4, 1972, promoting the "Aloha from Hawaii: Via Satellite" televised event scheduled for January 14, 1973. The offered banner, the very last manufacturer's copy, presents a dazzling "ELVIS" formed of red Mylar polka dots on white letters over a bright blue background, all printed on silver Mylar. Flanking "ELVIS" on both sides is "In Person" and the Hilton logo. "Hear Elvis on RCA Records and Tapes" is stated smaller below. The Mylar banner was made by Flashbacks, Inc., Fountain Valley, Calif. as stated in the lower right.
When Flashbacks, a California firm specializing in the highly reflective Mylar material, pitched the Colonel on its visual impact and cost effectiveness, he was immediately sold on the flashy punch the material provided and began using it as signage for Elvis' Las Vegas performances. It was the perfect material for the glitter of Las Vegas and the shimmer of his star. Also offered with the banner is original marketing material listing major companies using Mylar, including among others, Disney, Universal Studios, Major League Baseball and Elvis. Elvis is seen sitting in front of this stylish banner in the reference images (not included with the lot). This very last manufacturer's copy of the banner measures 21 by 90 inches (53.34 x 228.6 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
Condition Report: This very well-preserved example shows only minor storage related wear. Excellent to Mint condition overall.
UPS Store #0869
6025 Stage Road, Ste 42
Bartlett, TN 38134
T: (901) 385-8701
Contact: Robert Brown
Fine Arts Coordinator
Mallory Alexander International Logistics
4294 Swinnea Road, Memphis, TN 38118
Phone: Ofc) 901-370-4303 Cell) 901-493-6596.
LR International Inc.
3720 River Road | Suite 300
Franklin Park, IL 60131 USA
Contact: Jerry Pohlman
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