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30 October 2016, 11:00 EST
New York, NY, USALive Auction
Lot 260: Buvez du Vin. 1933(172 views)
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Estimate: $1,200 - $1,500
Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 11 3/4 x 15 3/4 in./30 x 40 cm Imp. Devambez, Paris In 1933, President Roosevelt repealed the National Prohibition Act against the sale, consumption, and transportation of alcohol in the United States. While such laws were never in effect in France, it is interesting to consider that Cappiello was commissioned to create this poster for the French wine industry that same year, promoting enjoying life by drinking wine. As most vineyards in the United States were in ruins, and those that weren't made cheap, vile wine, imported wine, especially from France, was the only means of obtaining any grape alcohol of quality. While probably not aimed at an American audience, this poster is a reminder that wine was no longer vilified the world over. This is the smaller format, in-store display version of the poster. (alcohol, wine)
Condition Report: A-/ Slight stains at edges. P.
Dimensions: 11 3/4 x 15 3/4 in./30 x 40 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)