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Lot 244: Cachou Lajaunie. 1900
30 October 2016
New York, NY, USALive Auction
Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 39 x 55 1/4 in./99 x 140.5 cm Imp. Vercasson, Paris "This is Cappiello's first poster for the Lajaunie breath freshening candies that are indispensable to smokers'... His emerging style of bright colors and flat planes is already evident in the woman's red hair, green dress and the brown background (Cappiello/Rennert, p. 43). "The pharmacist, Léon Lajaunie, set up his pharmacy in Toulouse. After developing several invigorating elixirs, he turned to cachou, as an aromatic for perfuming the breath whose strong flavor covered smoker's breath" (Health Posters, p. 169). This is the Spanish-language version.
Condition Report: A-/ Slight creases in background.
Dimensions: 39 x 55 1/4 in./99 x 140.5 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)