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Lot 255: Cioccolato Venchi. 1923
30 October 2016
New York, NY, USALive Auction
Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 76-3/4 x 107-3/4 in / 193.9 x 273.7 cm Imp. Devambez, Paris This is our very first acquisition of Cappiello's Cioccolato Venchi, and its immense size nearly 9 feet high is previously unknown to the poster art world. One of the most purely delightful promotional images in history, Cappiello's composition - leaping, spilling, tumbling, dancing - is the epitome of candy's effect upon taste buds and children's excitement levels. Cappiello created two posters for S. Venchi & Co. Chocolatiers, which was founded in 1878 and remains based in Turin, Italy, with American storefronts in Eataly bazaars in New York, Chicago, and Boston. This is an extremely rare two-sheet billboard. (chocolate)
Condition Report: B-/ Restored tears at folds.
Dimensions: 76-3/4 x 107-3/4 in / 193.9 x 273.7 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)