Lot 57: Fisk Bicycle Club. ca. 1917

Poster Auctions International Inc

October 30, 2016, 11:00 AM EST
New York, NY, US
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Description: Artist: NORMAN ROCKWELL (1894-1978) Size: 27 7/8 x 40 1/2 in./71 x 103 cm Norman Rockwell's advertising career began with work for Heinz in 1914 and ended 64 years later. "The secret to so many artists living so long," he said, "is that every painting is a new adventure." This early work for Fisk depicts a young Bicycle Club member flaunting his ride before both Boy Scouts and future businessmen. The free youth club meant to foster brand loyalty with promotional merchandise, a newsletter, and events. (bicycle, bike)
Dimensions: 27 7/8 x 40 1/2 in./71 x 103 cm
Artist or Maker: NORMAN ROCKWELL (1894-1978)
Medium: Poster
Date: ca. 1917
Condition Report: B/ Slight tears at folds.
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