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Lot 57: Fisk Bicycle Club. ca. 1917
30 October 2016
New York, NY, USALive Auction
Description: Artist: NORMAN ROCKWELL (1894-1978) Size: 27 7/8 x 40 1/2 in./71 x 103 cm Norman Rockwell's advertising career began with work for Heinz in 1914 and ended 64 years later. "The secret to so many artists living so long," he said, "is that every painting is a new adventure." This early work for Fisk depicts a young Bicycle Club member flaunting his ride before both Boy Scouts and future businessmen. The free youth club meant to foster brand loyalty with promotional merchandise, a newsletter, and events. (bicycle, bike)
Condition Report: B/ Slight tears at folds.
Dimensions: 27 7/8 x 40 1/2 in./71 x 103 cm
Artist or Maker: NORMAN ROCKWELL (1894-1978)
Date: ca. 1917