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Lot 4: FRED SIMPSON (DATES UNKNOWN). ORIENT CO'S PLEASURE CRUISES TO NORWAY. Circa 1898. 39x27 inches, 101x68 cm. Andrew Reid & Co. Ltd., New

RARE & IMPORTANT TRAVEL POSTERS

by Swann Auction Galleries

27 October 2016

New York, NY, USA

Live Auction
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Description: FRED SIMPSON (DATES UNKNOWN) ORIENT CO'S PLEASURE CRUISES TO NORWAY. Circa 1898.
39 3/4x27 inches, 101x68 1/2 cm. Andrew Reid & Co. Ltd., Newcastle.
Condition A: unobtrusive horizontal fold.
The Orient Line, whose full name was the Orient Steam and Navigation Company, was formed in 1878 and operated until 1906, when it merged with another company. The company operated "high-quality passenger liners between the United Kingdom and Australia and was a pioneer of recreational cruising" (http://collections.museumvictoria.com.au/articles/10734). In 1895, The Orient Line was the first to launch pleasure cruises from England to Norway which they continued through 1904. Contemporary magazine ads for the service list the Lusitania (not to be confused with the more famous ship bearing the same name) and the Ophir as the ships which made the trips. Cruises to cooler climes in the summer months were driven by the same common sense decision to run cruises to the warmer climates in the winter months (see the next lot).

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