Lot 689: Frigidaire. 1956
30 October 2016
New York, NY, USALive Auction
Description: Artist: BERNARD VILLEMOT (1911-1989) Size: 61 5/8 x 45 in./156.5 x 114.3 cm PEMA, Paris Owned by General Motors, Frigidaire was such a well-known and popular brand that all refrigerators were commonly referred to by its name. Villemot would create at least eight posters for the company's various appliances, most of which feature these geometric bodies rushing toward the product. This is the horizontal format version of the poster.
Condition Report: B/ Slight tears at folds.
Dimensions: 61 5/8 x 45 in./156.5 x 114.3 cm
Artist or Maker: BERNARD VILLEMOT (1911-1989)