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Lot 1: L'Etendard Français. 1891
30 October 2016
New York, NY, USALive Auction
Description: Artist: JULES CHÉRET (1836-1932) Size: 33 3/4 x 47 1/4 in./85.7 x 120 cm Imp. Chaix, Paris L'Etendard Français was a small manufacturer of bicycles and tricycles, sold primarily out of Paris. Its name translates as "banner," hence why the coquettish cyclist is both holding her country's flag as well as wearing patriotic colors. Here, the company is offering a payment plan of fifty francs down and twenty-five per month thereafter; however, we are not told how many months it will take to pay off our new bicycle. This is one of two bicycle posters Chéret created during his fifty-year long career. (bicycle, bike)
Condition Report: B+/ Very slight tears at folds; recreated top corners.
Dimensions: 33 3/4 x 47 1/4 in./85.7 x 120 cm
Artist or Maker: JULES CHÉRET (1836-1932)