27 October 2016, 13:30 EST
New York, NY, USALive Auction
Lot 141: LADISLAS FREIWIRTH (1895-?). ENGLAND & SCOTLAND / BY LONDON & NORTH EASTERN RAILWAY. Circa 1929. 40x25 inches, 101x63 cm. Vincent Brook(41 views)
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Estimate: $3,000 - $4,000
LADISLAS FREIWIRTH (1895-?) ENGLAND & SCOTLAND / BY LONDON & NORTH EASTERN RAILWAY. Circa 1929.
40x25 inches, 101 1/2x63 1/2 cm. Vincent Brooks, Day & Son, Ltd., London.
Condition A-: minor creases and abrasions in margins and image.
Freiwirth, a Hungarian-born artist, designed five posters for the LNER in the late 1920s to early 1930s. He also designed exhibition displays for various British fairs. Commercial Art magazine, describing one of his other posters on June 1, 1927, points out that the "poster strikes an amusing modern note. An unusual color scheme forms an essential part of its attractiveness" (p. 212). Indeed, modernity and bold colors were an integral part of his work. Britain's Spectator magazine referred to his other poster depicting the famed Flying Scotsman train on March 23, 1929, mentioning Freiwrith's "very modern style" (p. 11). This poster also exists with text reading "Up to Scotland / From Kings Cross." Furness vol. 1, p. 194.