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Lot 639: Lait pur Stérilisé. 1896

PAI-LXX: Rare Posters

by Poster Auctions International Inc

30 October 2016

New York, NY, USA

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Theophile Alexandre Steinlen (1859-1923) Please Register/Login to access your Invaluable Alerts

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Description: Artist: THÉOPHILE-ALEXANDRE STEINLEN (1859-1923) Size: 38 3/8 x 54 3/8 in./98.3 x 138 cm Imp. Charles Verneau, Paris All the warmth, humanity, and affection for which Steinlen is so loved comes through gloriously in this poster for the newly-marketed "lait stérilisé” that was touted over the "lait ordinaire” at that time. Charles Knowles Bolton, writing a year after its publication, proclaimed that this "is perhaps, the most attractive poster ever made. No man with half a heart could fail to fall in love with the child.” Louis Rhead himself commented: "When I saw it in Paris last year . . . it seemed to me the best and brightest form of advertising that had appeared.” This is the medium format version. (cat)

Condition Report: A-/ Very slight tears at edges. Framed.

Dimensions: 38 3/8 x 54 3/8 in./98.3 x 138 cm

Artist or Maker: THÉOPHILE-ALEXANDRE STEINLEN (1859-1923)

Medium: Poster

Date: 1896

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