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Lot 247: Pur Champagne / Damery-Epernay. 1902
30 October 2016
New York, NY, USALive Auction
Description: Artist: LEONETTO CAPPIELLO (1875-1942) Size: 39 1/2 x 54 1/4 in./100 x 138 cm Imp. P. Vercasson, Paris "Cappiello's first design for this drink was titled "Elixir Peruvien" (see Wine Spectator, 159), but that product most probably never reached the marketing stage. Never one to waste a good design, Vercasson then sold it to the champagne producers of the Damery-Epernay region. In yet another of the promotional letters that Vercasson used in 1903, the director of the champagne association indicated that this poster is "perfect" in that it "clearly conveys the joyful spirit" of someone drinking champagne from the Champenois region (Cappiello/Rennert, p. 58). (alcohol, champagne)
Condition Report: A.
Dimensions: 39 1/2 x 54 1/4 in./100 x 138 cm
Artist or Maker: LEONETTO CAPPIELLO (1875-1942)