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Lot 50: Rare 1957 Elvis' Christmas Album with Gold Gift Sticker
29 October 2016
Memphis, TN, USALive Auction
Holiday memories are always cherished, and what holiday is complete without the sweet sounds of Elvis singing his Christmas ballads and tunes? Elvis recorded his first of two Christmas albums in 1957, and it was released by RCA Victor in October of that year, in plenty of time to spread good cheer that Christmas season. An instant popular success, the album spent four weeks at the top of the Billboard charts, was the first Elvis title to be awarded Diamond status by the Recording Industry Association of America, and holds the record as the top-selling Christmas album of all time in the U.S.
So many of these albums - accompanied by a red photo booklet with images of Elvis from Jailhouse Rock - were sold and enjoyed by families during the holidays that it is rare to find an early 1957 example that still has its scarce gold foil, tag-shaped "gift giving" sticker. This clever marketing tool made the album an instant gift, since the sticker, which listed several featured songs, also provided blank space after "To" and "From" lines, allowing the giver to simply fill in the details. This prized collectible album is perhaps the most valuable and sought-after of all of the many Elvis records.
This album, catalog number LOC 1035, is offered with the original picture booklet, the original interior paper record sleeve and the gold gift tag sticker, which was handwritten to "Grand Mother" from "Butch" in blue ink. It measures 12 by 12 inches (30.48 x 30.48 cm) and is accompanied by a letter of authenticity from Graceland Authenticated.
Condition Report: The record presents with normal signs of wear, including a few scuffs and minor scratches. The sleeve presents in very clean condition, with intact gold stamped text on the binding. The center photo album pages are free from distress. Excellent condition overall.