27 October 2016, 13:30 EST
New York, NY, USALive Auction
Lot 95: ROGER BRODERS (1883-1953). SAINTE - MAXIME. 1929. 39x24 inches, 99x63 cm. Lucien Serre & Cie., Paris.(56 views)
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Estimate: $4,000 - $6,000
ROGER BRODERS (1883-1953) SAINTE - MAXIME. 1929.
39 1/4x24 3/4 inches, 99 3/4x63 cm. Lucien Serre & Cie., Paris.
Condition B+: repaired tears at edges, some into image; minor restored losses and skinning in margins; creases and restoration in margins and image.
It is with this image that Broders formally turned toward geometric compositions, fully embracing flat planes of color and stylized landscapes. It was one of his most popular posters during his lifetime and was widely used by several different organizations. Originally issued in 1928, the PLM railroad used this version in 1929, printed in a slightly smaller format. The S.N.C.F. used it as a poster in the mid 1930s, and the Saint-Maxime tourist office also employed it as a promotional image. Broders p. 85A and 85B (var), Perry / Broders p. 33, Reclame 96, Riviera 40, Voyage p. 39, Golden Age 136.