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Lot 190: Santa Fe / Southern California. ca. 1950
30 October 2016
New York, NY, USALive Auction
Description: Artist: ANONYMOUS Size: 17 3/4 x 23 5/8 in./45.2 x 60.2 cm "Los Angeles art critic Prudence Woolett observed that the Santa Fe had brought poster design to a higher state of perfection than any other American business organization . . . she credited the company with . . . us[ing] the colored poster in its purest form' to stimulate interest in the territory (Travel by Train, p. 76). Here, a limber, sun-kissed blonde uses her swimsuit to reinforce the Santa Fe brand logo. (rail, travel)
Condition Report: B+/ Very slight creasing.
Dimensions: 17 3/4 x 23 5/8 in./45.2 x 60.2 cm
Artist or Maker: ANONYMOUS
Date: ca. 1950