Lot 68: SERGEY IGUMNOV (1900-1942). L'ARMENIE SOVIETIQUE. 1935. 35x24 inches, 90x62 cm.
27 October 2016
New York, NY, USALive Auction
SERGEY IGUMNOV (1900-1942) L'ARMENIE SOVIETIQUE. 1935.
35 1/2x24 1/2 inches, 90 1/4x62 1/4 cm.
Condition B+: repaired tears, creases and minor restored losses in margins; crease through bottom right corner; minor abrasions in image.
Intourist rightfully understood that the prevailing European artistic trend of Art Deco design would be more appealing to potential tourists than Social Realism. "The image of Soviet Armenia communicated here is a glamorous and varied one. The train and the car in the foreground boast the advanced modern machinery of the period and the high railway bridge is an example of Soviet engineering skills. The beauty of the country's natural landscape is shown in the background. The poster creates an image of glamorous tourism, and is similar to travel posters produced in western Europe at the time" (Victoria & Albert Museum, vam.ac.uk). This is the French version. Intourist p. 75, Tourism p. 113 (var), Crouse p. 303 (var), Affiche Art Deco p. 111 (var).