WELCOME TO INVALUABLE
Be the first to know about
the latest online auctions.
Please enter a valid email address (name@host.com)
Sign Up »
PS: We value your privacy
Thank you!
 
 
Want to learn more
about online auctions?
Take a Quick Tour »
 
Invaluable cannot guarantee the accuracy of translations through Google Translate and disclaims any responsibility for inaccurate translations.
Show translation options

Lot 295: Vin Mariani / Popular French Tonic Wine. 1894

PAI-LXX: Rare Posters

by Poster Auctions International Inc

30 October 2016

New York, NY, USA

Live Auction

Jules Cheret (1836-1932) Please Register/Login to access your Invaluable Alerts

Sold
Looking for the realised and estimated price?

Description: Artist: JULES CHÉRET (1836-1932) Size: 34 1/4 x 48 in./86.8 x 122 cm Imp. Chaix, Paris Created in 1863 by Angelo Mariani, Vin Mariani is simply a combination of Bordeaux wine and coca leaves. The restored "health and vitality" mentioned in this poster, as well as the model's visual exuberance, is the result of the small amount of cocaine laced in the beverage -- an ingredient used by many popular drinks of that era, including Coca-Cola. Mariani was also one of the first publicists to recognized the value of celebrity endorsements, and succeeded in getting Thomas Edison, Queen Victoria, and two popes, as well as then-famous musicians, doctors, public figures, and comedians to praise the product in his many advertisements. (alcohol)

Condition Report: B+/ Slight tears at folds & edges.

Dimensions: 34 1/4 x 48 in./86.8 x 122 cm

Artist or Maker: JULES CHÉRET (1836-1932)

Medium: Poster

Date: 1894

Lot title
$0 (starting bid)
Lot title
$0 (starting bid)
Lot title
$0 (starting bid)
 
Lot title
$0 (starting bid)
Lot title
$0 (starting bid)
Lot title
$0 (starting bid)
 
Lot title
$0 (starting bid)
Lot title
$0 (starting bid)
Lot title
$0 (starting bid)