Invaluable cannot guarantee the accuracy of translations through Google Translate and disclaims any responsibility for inaccurate translations.
30 October 2016, 11:00 EST
New York, NY, USALive Auction
Lot 295: Vin Mariani / Popular French Tonic Wine. 1894(1,094 views)
|Your max bid:
The Invaluable Live! SecureBid™ feature ensures you never overpay. Without disclosing your limit to anyone, SecureBid™ places your bids automatically, up to one increment higher than the last in-room bid or preset reserve, until we have reached your maximum bid.Close
(Enter more than $1,300)
Estimate: $1,700 - $2,000
Description: Artist: JULES CHÉRET (1836-1932) Size: 34 1/4 x 48 in./86.8 x 122 cm Imp. Chaix, Paris Created in 1863 by Angelo Mariani, Vin Mariani is simply a combination of Bordeaux wine and coca leaves. The restored "health and vitality" mentioned in this poster, as well as the model's visual exuberance, is the result of the small amount of cocaine laced in the beverage -- an ingredient used by many popular drinks of that era, including Coca-Cola. Mariani was also one of the first publicists to recognized the value of celebrity endorsements, and succeeded in getting Thomas Edison, Queen Victoria, and two popes, as well as then-famous musicians, doctors, public figures, and comedians to praise the product in his many advertisements. (alcohol)
Condition Report: B+/ Slight tears at folds & edges.
Dimensions: 34 1/4 x 48 in./86.8 x 122 cm
Artist or Maker: JULES CHÉRET (1836-1932)