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Bitter Campari(179 views)
Description: Leonetto Cappiello (1875-1942)has firmly established himself as the master of the modern poster...if not modern advertising itself. With a newfound flamboyance of style and imagination, the artist pursued the posterist's goal with a clarity and purpose that was to set him apart from his colleages. " Cappiello, steeped in theatrical tradition from his years as a caricaturist, often chose pierrots, harlequins, or clowns to represent various products. Here, in one of his most inspired designs, the clown embodies the spirit of the orange peel, a zesty ingredient in Bitter Campari. This image has become one of the classics of poster design, effortlessly combining the element of surprise with the essence of the product." Cappiello/rennert,p.214. This is the larger two-sheet poster. It also comes in a smaller size. This is an original vintage poster. printed in 1921. Keywords.wine, spirits, licquor, clown, large, oversize.
Condition Report: condition A, mounted on linen.
Dimensions: 79 x 55
Artist or Maker: Cappiello, Leonetto
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