Coca Cola Jazz(189 views)
Description: One of the most famous and prolific Swiss poster artists, Leupin created nearly 1000 posters.He won 85 "Swiss Poster of the Year" awards...and countless others internationally. Like his French counterpart, Raymond Savignac, he designed countless posters around the visual gag system. However, before he adopted that style he was a devotee of the Swiss school's neo-objectivity, designing posters in a hyperrealist style. Currently Leupin has over 10 posters in the permanent collection of MOMA, New York. In the 1950's, Leupin was able to combine his incredible graphic skill, subtle sense of humor and gifted use of color to achieve some of his best posters. Leupin's 1953 poster for Coca Cola was an immediate favorite in Switzerland, and now is considered a poster classic. It reveals the transition out of a hyper-realistic style towards a looser, more relaxed approach.In MOMA . This is an original vintage poster, printed in 1953. Keyword: music
Condition Report: Condition A, mounted on linen
Dimensions: 50 x 35
Artist or Maker: Leupin, Herbert
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