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Je ne fume que Le Nil(207 views)
Description: Although the slogan reads “I only smoke Nil,” Nil isn’t actually a cigarette, but rather a brand of cigarette rolling paper. Nil claimed to be as “tough as an elephant’s hide,” which is how the company’s spokespachyderm came to be. So this was an easy marriage between product and posterist, seeing as the elephant was a favorite Cappiello attention-getter. The Joseph Bardou company introduced Nil to the public in 1887.
Condition Report: A / linenbacked
Dimensions: 62 3/8 x 46 1/8 inches
Artist or Maker: Leonetto Cappiello